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A rapid response team must be constituted according to the INSACOG guidelines for detailed investigation of mutations reported through the INSACOG.Highlights The Health Ministry has urged the UTs to take pre-emptive action to gain control over the situation A decrease has been noted in the proportion of RT-PCR testing in the Union Territory
In view of the rising weekly coronavirus cases, testing and positivity rate in Puducherry and Ladakh, the Union Health Ministry on Saturday wrote to the Union Territories (UTs) urging them to take pre-emptive action to gain control over the situation.
Earlier, the ministry had asked state governments of Himachal Pradesh, Andhra Pradesh and Jammu and Kashmir to undertake a review and enhance testing in view of rising cases of COVID-19 and weekly positivity rates.
In a letter to the principal secretary (Health) of Ladakh this week, Additional Secretary in the Union Health Ministry Arti Ahuja said the Union Territory has reported a 362 per cent increase in weekly new cases from 34 cases in the week ending on October 27 to 157 cases in the week ending on November 17.
It is also worrying to note that the Union Territory has exhibited an increase of more than 156 per cent in weekly positivity from 1.5 per cent in the week ending on October 26 to 3.9 per cent in the week ending on November 16.
"Further, worrying trends with regards to weekly cases, testing and positivity rate have been observed in various districts. Increase in number of weekly new cases: Leh district has exhibited a significant increase of more than 362 per cent in weekly new cases from 35 in the week ending on October 27 to 139 in the week ending on November 17. This is especially concerning given the geographical expanse of the district," Ahuja said.
Leh has also recorded a 143 per cent increase in weekly positivity rate from 1.98 per cent in the week ending on October 26 to 4.81 per cent in the week ending on November 16.
Although there has been an increasing trend of weekly tests conducted in the Union Territory, a decrease has been noted in the proportion of RT-PCR testing. Kargil (26.8 per cent) has recorded less than the government mandate of 70 per cent RT PCR contribution.
The officer advised to conduct a greater number of RT-PCR tests to capture a more accurate picture of the Covid public health situation in the Union Territory.
"It has been observed that cases surge exponentially where basic public health strategy (Testing. Tracking. Treatment, Covid-appropriate behaviour and vaccination) is not followed rigorously. The current trends of decrease in RT-PCR testing, increase in new cases and case positivity if left unchecked may lead to a situation where there is severe strain on the health infrastructure and health workforce," Ahuja said in the letter.
In addition to strict compliance with basic health strategy, the Union Territory has been asked to ensure routine submission of RT-PCR positive samples from international travelers as well as from community for genomic analysis at the designated INSACOG network laboratory as per laid down protocols.
Additionally, positive samples from suspected vaccine breakthrough infections, super-spreader events and clusters of cases with high mortality and/or morbidity must also be sent for genomic analysis, the letter said.
A rapid response team must be constituted according to the INSACOG guidelines for detailed investigation of mutations reported through the INSACOG.
"As presently various events such as marriages and festive celebrations are taking place, it is critical to maintain sufficient level of testing across all districts to ensure timely detection of cases," Ajuha said in the letter.
States must emphasise the importance of Covid safe festivities and ensure strict adherence to Covid-appropriate behaviour along with prioritising the second dose coverage of eligible beneficiaries, she said.
"Regular review of COVID-19 cases and deaths must also be undertaken, and necessary corrective measures be promptly communicated to the field teams. Lastly, it should also be ensured that the dist consistency in data up-dation on the Covid-19 portal," the letter said.
On October 30, Ahuja had also written to West Bengal and Assam expressing concern over the increase in the number of COVID-19 cases.
Ahuja in her letter to the Puducherry principal secretary (health) said it has reported 41.7 per cent increase in weekly new cases from 168 cases in the week ending on November 9 to 238 cases in the week ending on November 16.
Worrying trends with regards to weekly cases and positivity rate have been observed in various districts of the state, she said.
Three districts out of four have reported an increase in weekly new cases. Karaikal district has exhibited an increase of more than 29 per cent in weekly new cases from 49 in the week ending on November 9 to 63 in the week ending on November 16, Pondicherry district has exhibited an increase of more than 30 per cent in weekly new cases from 84 in the week ending on November 9 to 109 cases reported in the week ending on November 16.
Yanam shows a continuous increase of new cases from the past four weeks, 85 per cent new cases from 13 in the week ending on November 9 to 24 cases reported in the week ending on November 16.
Although there has been an increasing trend in weekly tests conducted, there is a disproportion noted in Antigen and RT-PCR testing.
"All four districts Karaikal (27.45 per cent), Mahe (1.59 per cent), Pondicherry (32.57 per cent) and Yanam (0.59 per cent) have less RT-PCR contribution than the government mandate of 70 per cent RT PCR contribution. State is advised to conduct a greater number of RT-PCR tests," the letter added.
(with PTI inputs)
Mehra added, “Earlier, there were few people who did large scale women ethnic wear in the branded segment, while keeping the large scale wholesalers out of this. But today, the line between a large scale retailer with brick-and-mortar store and online portal is thinning. Online retail too shows a growth in ethnic wear retailers. You see various bodies of fashion coming together to open stores. We are also witnessing a rise in the multi-designer retail outlets.”
Myntra has grown its accessories category by 100 per cent and targets to grow YOY by 200 per cent. Myntra is bullish on the category and keeping in mind the long term prospects of the Accessories category, it has announced its association with premium watch brands like Lacoste, Coach and Hugo Boss as a striking addition to its existing portfolio, making way for consumers to shop for their favorite timepieces from a swanky collection.Myntra is also launching a special campaign for the first time in the category to promote the new collection, called, ‘Myntra Maxcessorise’
Technology Deployment: Laser technology which entails huge setup costs is being extensively used at KKCL which helps tremendously in saving water required in the denim manufacturing processes. This is the company’s way of giving back to the society in a significant manner.9LEE COOPER
Target Audience: The brand’s core audience are young girls between the age group of 18- 25 years who are bold, confident and fashion conscious . It is a brand for the young fashionista of today who has multiple wardrobe needs and is well connected with global fashion trends. Her fashion vocabulary is not restricted to celebrating fashion, but a desire to project fashion in her sense of individual style.
Lee Cooper has a global presence in more than 100 countries. In India, the brand is present in more than 150 cities including primary markets like Mumbai, Bengaluru, Kolkata, Hyderabad, Pune, Delhi and Chennai. Lee Cooper retails through large format stores including Central, Lifestyle, Reliance, etc. with majority of business coming from department stores. The brand has SIS presence of more than 1,200 doors. The brand is also planning to expand in Tier-II and -III towns in times to come. Lee Cooper also retails through major e-commerce websites like Jabong, Myntra, Amazon and Flipkart.
Rajiv Mehra, Regional Sales and Marketing Director, APAC Region, ILG Group, said, “With the ongoing success in the Indian domestic market for the Police brand of watches, we are now ready to take the plunge in the growing online channel. With this objective in mind, we proudly associate ourselves to launch the brand, with the dynamic lifestyle and fashion online partner Myntra. This will help strengthen our presence in the online space and grow the brand to the next level. We are confident that with this association, we shall be able to target the right audience for our brand of watches which is quite distinctive and unique in its offering and styling, with aggressive pricing. We look forward to this partnership which will help grow the brand as well as cater to the target audience with a product niche which is more or less not existing in the offline space.”
Lacoste has selective distribution policy which is essential to keep the exclusive positioning of the brand. The distribution strategy is led by one or two flagship stores in each of the key cities, i.e., Delhi, Mumbai, Bengaluru, Chennai, Kolkata, Hyderabad, Chandigarh and Pune in India, with approx. 1,200-1,500 sq.ft. boutiques in other key retail developments. The brand also has a digital flagship store (online store) in India. Lacoste is present in international markets across 120 countries wherein 2 Lacoste products are sold every second. In India, the brand sells one product every 2 minutes.
The increasing penetration of Internet, the increasing purchasing power of the women, high brand consciousness and fashion sense has made e-commerce an important medium of shopping. The online market is one of the major reasons in the growth of branded and premium inner wear in semi-urban and rural market.
Singh says, “Key elements being choice around fabrics, styles, fit, measurements amongst others, all of which result in making each ‘creyation’ is a special buy. Creyate’s psychographics reflect on a majority of tasteful urbanites that like to make an impression everywhere they go, be it office, party, casual brunches or even a ceremonial event. Occasion turns up for such customers every other day.”
In the “Start” section of the exhibition, one of the highlights is the comparison between the traditional starting pistol and today’s streamlined electronic gun. Moving into the ‘In-Race’ section allows visitors to view the new ‘Motion Sensors’, which will be introduced at PyeongChang 2018, as well as the ‘Omegascope’, a piece of equipment introduced in 1964 that first allowed times to be shown on television. In the ‘Finish Line’ section, OMEGA has included a handcrafted ‘Last Lap Bell’ and more modern technologies such as Photofinish Cameras and Photoelectric Cells, which are all used to determine the results of races. In addition to these special sections, a photo zone with a stadium background enables visitors to take their own pictures as if they were passing the finish line.
Reiterating the same, Gupta said, “On an overall, Indian women are more inclined towards fusion wear as compared to going totally western or totally ethnic. Blouses with cape detailing, dramatic sleeves, crop tops, tassels are some of the western elements that are infused with ethnic clothing.”
Started in 1990, Jack & Jones is a democratic jeans brand that helps fashion conscious men create their own personal style. Today, Jack & Jones is one of Europe’s leading producers of men’s wear with more than 1,000 stores in 38 countries and also with products being sold by thousands of wholesale partners all over the world. In India, Jack & Jones was introduced in the year 2008. The brand continues to have a high level of expertise when it comes to craftsmanship, quality and design of jeans. Over the past few years, Jack & Jones, through its marketing activities, has acquired a perception of being a disruptive, rebellious and edgy brand.
Leading women’s legwear brand Go Colors, has opened its 200th store in High Street Phoenix at Lower Parel Mumbai. With this store – its 30th EBO in Mumbai – Go Colors has moved ahead in its expansion, while strengthening its footprint in one of India’s major metropolitan cities.The brand has been investing in the brick-and-mortar model, while giving a huge boost to its Omnichannel retail model
The history of Benetton is built on innovation – seen in its bright colors, the revolution of the retail outlet, unique sales networks, and universal communications that have always been social talking points and aroused cultural debate – and now the firm has taken up the challenge of globalisation, with constant investments and a competent, flexible organisation that takes change in its stride.