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Bewakoof, the D2C fashion brand has partnered with Coca Cola to launch an exclusive merchandise range including fashion apparel like joggers, T-shirts, footwear- flip flops, slippers and backpacks for men, women and all gender.

She will be replacing Pablo Isla who has been the chairman since 2011, and he was the deputy chairman between 2005-2011, a statement highlighted.

“The EVOA Tech collection is the perfect encapsulation of this forward-thinking philosophy. Its blend of innovation, functionality, and aesthetic appeal set a new benchmark for the industry, making it the ideal travel companion for the sophisticated modern globetrotter,” he adds further.

For Mevin Murden, Director of Education at Istituto Marangoni School of Fashion & Design, Mumbai, the first lesson after the pandemic has been agility in terms of adapting to the situation, offering choice to the customer, and offering that possibility to ensure that luxury consumption continues whether it is online or offline. He added, “I think, businesses have been great in adapting to this new phygital environment. To be honest, from a luxury consumption perspective, you cannot remove the experience from the whole purchase activity. People want to have the in-store experience. Another example is fashion shows. In Europe, all fashion weeks have gone back physically and that whole ritual of luxury fashion has come back. It’s all about agility and it’s all about offering a seamless experience whether it’s online or offline.”

Amit Mahajan, Director: Design & Buying — Bewakoof, says, “Coca-Cola is one of those brands that inspire emotions of happiness. Little moments of joy is how people see Coca-Cola as a brand. And we at Bewakoof believe in spreading smiles through our unique humour. Hence, in this collection we tried to bring to life some of the things people love about both of the brands – self-expression and fun. We stand by the vision of spreading hope and positivity, which our consumers will enjoy sharing with their friends and family”

Marina Zolotoverkh, Brand Partner, Choupette India says, “We are so excited to launch Choupette in the Indian market. As a mother myself, I saw a wide gap that existed when it came to kids fashion – either the very high price of collections from acclaimed brands, or the beauty of the products is preserved until the first wash and the material is not suitable for children skin; at Choupette, we aim at bringing a change to this. Our store launch is the first step towards our vision, we’re just getting started and we’re very excited for our customers to experience the Choupette magic”.

Senco Gold & Diamonds offer a wide and unique range of gold, diamond, silver jewellery, and gossip collections from work wear to bridal designs.

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“The way brands use the retail store is definitely one thing that should change. From the perspective of malls, things are more about the experience than about shopping. We are looking at a higher amount of entertainment and experience in the mall; the proportion of retail and fashion inside the mall is coming down” – Muhamed Fawaz

Nishit Garg, Vice President, Flipkart Fashion commented on this matter “Fashion plays a key role in onboarding new consumers during the festive season for Flipkart, and we believe that this launch is going to grow our Gen Z customer base. Fashion needs have evolved in different ways this past year, and global styles continue to be a big influence as we prepare for this much-awaited season. We are happy to announce the launch of Urbanic on Flipkart, which is one of our biggest fashion partnerships this year. We believe that the latest styles should be made accessible to every aspiring consumer across the country”.

business by investing in areas like branding, technology and talent.

To counter this problem at the grassroot level, National Institute of Fashion Technology (NIFT), New Delhi, under the aegis of the Ministry of Textiles, Govt. of India has come up with an initiative -a massive national sizing survey to create an anthrompetic database measurements of Indians, which will truly depict indian population.

What are the major shifts that you are bringing within the gift category of your brand, ahead of the pandemic?

Besides these core winter items, we are also seeing demand for such items as seamless down, hybrid parka, fleece room set for its functionality and style. During the pandemic, consumers moved towards healthier lifestyles and habits and thus well-being became a very important aspect. Our key items such as AIRism with comfort conditioning technology and high performing fabric, DRY-EX also saw a significant growth during this period.

Mallikharjuna Rao Kankatala, Chairman & Managing Director, Kankatala commented on this new launch ““We have spent three generations representing authentic handlooms in Andhra Pradesh & Telangana and to the Indian diaspora. Our journey started in 1942, in the lanes of Vizag where our founder and my father, Mr. Appalaraju Kankatala sold handloom sarees on a bicycle. From the modest lanes of Vizag to the Capital of India, the 78 years’ journey has been marvelous. We are glad to launch our 13th exclusive retail outlet in Delhi. We wish to receive the same love from the people of Delhi as we have been receiving from other parts of the country.”

The partnership with Urbanic will also enable the fashion brand to democratize fashion to the shoppers in Tier-II and III cities. It will encourage Flipkart to enhance its product portfolio. Customers can choose from a range of apparel, lingerie, swimwear and loungewear, which are priced from ₹299 onwards and are available on Flipkart.

The parent company of Zara has decided to make a change in the higher management by appointing Marta Ortega, the daughter of the Spanish clothing giant’s founder will take over as chairwoman of the group, an official statement highlighted.

Snapdeal has expanded the choice available in the kids apparel segment by adding popular brands like Luke and Lilly, Hopscotch, Gini and Jony, Cherokee, Donuts, Colt, Hellcat, Kyda, Aarika, Naughty Ninos and more. Ahead of the festive season, Snapdeal has also planned to expand thes selection of ethnic fashion for kids.

Do you think the pandemic has impacted the pricing of your winter-wear collection in any way?

Singh, CEO & Co-Founder of Bewakoof mentioned when talking about the new funding.

Indian weddings are akin to mega events in a family. Once wedding dates are finalized, family members from various parts of India and abroad arrive at the place of both the groom and bride and take part in the grand extravaganza.

This F2C based model not only involves direct retailers and distributors, but also involves online users that can become direct customers by just checking out a particular item. The launch of the application is not just limited to India but also involves other countries like Australia, America and UAE.

The store will be located at the Ambience Mall, Vasant Kunj. The brand has a vast collection of elegant and formal fashion clothes for girls and boys of age 0-12 years old.

Second-hand luxury purchases have been picking up around the world and the trend has been witnessed in India as well, albeit at a nascent stage. The millennial consumer is increasingly becoming aware of the impact of his choices on the environment and is looking to minimise his carbon footprint. In doing so, he expects the brands that he shops from to adhere to these practices as well and is now defining his purchases basis these expectations. Consequently, to serve the discerning customer of today, brands are also looking at ways in which they can be more sustainable, be it in terms of the raw material they use or from where they are sourced, how the by-products of the production process are recycled, reused or upcycled, and how generation of waste can be reduced to a minimum. Singh said, “We have been able to work with lower inventories and the by-product of that serves the purpose of sustainability. Also, earlier we were trying to sell to all the footfalls in the store, now we have been able to figure out what the customers in that footfall want and what are those products that fewer customers are still buying when they walk in. In doing this, we are also looking at if we still end up achieving the same kind of numbers we did last year. That has told us what all we can do away with. We’ve seen our stores make a far more spacious inner environment and the experience is more relaxed.”

Neeru’s, omnichannel platform for the latest Indian and ethnic wear is running a campaign to push the vaccination drive. The campaign aims to create awareness and encourage people to get inoculated as soon as possible, and to remove vaccine hesitancy.