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Intense rains in Chennai after years, PM Modi assures CM of Centre's support
Aided by cyclonic circulation during monsoon, Chennai and nearby regions experienced intense rains in about 24 hours, leading to inundation of most areas on Sunday and opening up of sluice gates of three city reservoirs to let out surplus water. Since the onset of the Northeast monsoon in October, Tamil Nadu and Puducherry regions have experienced about 43 per cent excess rainfall.
Heavy to very heavy rains lashing the city in about 24 hours comes after about six years, while other regions of Tamil Nadu received mild, and or moderate rainfall.
Meanwhile, Prime Minister Narendra Modi has assured all possible support from the Centre in rescue and relief work. Taking to Twitter, PM Modi on Sunday said he spoke with the Chief Minister of Tamil Nadu over the situation in the state.
"Spoke to Tamil Nadu CM, Thiru @mkstalin and discussed the situation in the wake of heavy rainfall in parts of the state. Assured all possible support from the Centre in rescue and relief work. I pray for everyone's well-being and safety," the prime minister tweeted.
Chief Minister MK Stalin inspected several inundated areas along with top officials including Chief Secretary V Irai Anbu and directed authorities to take swift action to drain flood water.
Stalin, along with cabinet colleagues distributed flood assistance, including rice, milk and blankets to people in affected areas, housed in temporary shelters. He directed officials to expedite rescue and relief work.
The government has declared holidays for schools and colleges in Chennai, Tiruvallur, Kancheepuram and Chengalpet districts on November 8 and 9.
Districts like Coimbatore, Tirunelveli, Tiruvarur, Villupuram, Erode, Karur, Cuddalore, Pudukottai, Perambalur received more than 60 per cent of normal rainfall (during the season), Stalin said.
The Meteorological department said a cyclonic circulation lay over north coastal Tamil Nadu, southeast of Bay of Bengal and a low pressure area is likely to form by November 9 and the agency has forecast widespread rainfall for at least the next three days in the state.
From Saturday morning, Chennai and several suburbs in Kancheepuram and Tiruvallur districts witnessed intermittent rains and showers became non-stop since last night. Rains ceased in most areas and in nearby districts by late Sunday night.
In view of heavy rains, vehicular traffic, bus and train services were also affected.
Though there was some delay in respect of a couple of flights, there was no major disruption in services, airport sources here said adding even passengers who arrived late due to showers were allowed to board.
Speaking on monsoon rains in the state, Revenue and Disaster Management Minister KKSSR Ramachandran said, "in 26 districts of TN, there has been widespread rainfall (during the season). Due to this, four persons were dead in rain related incidents and one was injured."
About 260 houses were damaged, he said adding 160 relief centres were opened in Chennai and over 50,451 food packets were distributed to people here by the government on Sunday.
Units of the state and national disaster response forces have been deployed wherever necessary including Chennai, he said.
Deputy Director-General of Meteorology, S Balachandran said the all-time record of highest rain here was 45 CM in 1976.
The northeast monsoon (October-December) is the main rainy season for Tamil Nadu as nearly half of its annual rainfall is realised during this season.
(With inputs from PTI)
Also Read | Chennai receives heaviest rainfall in 6 years, daily life disrupted | PICS
Today, trousers have come a long way from its just functional roots to become a style defining piece of apparel. Especially in India, the traditional mentality pertaining to trousers is finally witnessing a revolution parallel to the modern corporate young men’s penchant for trendy ready-to-wear, bottomwear. On the other hand, the women’s segment too has picked up momentum in the recent years as the number of working women increase by the day. Overall, the trousers market, especially the formal trousers category, has witnessed a remarkable change in the last few years from limited options to a wide range of different colours and designs.
Over the past decade, yoga —an irrefutable process of total wellbeing—has gained noteworthy popularity globally. Yoga classes are filled to the gills with Millennials who’re opting for this form of fitness over hitting the gym for multiple reasons including lowered stress levels, while becoming body strong through stretching and relaxation.
Narinder Kaur says, “Linen is considered as a casual fabric in India. It hasn’t gained much dominance in formal except a few formal shirts in linen solids and some old checks. But lately, the scene has changed. Printed linen shirts and fancy checks are gaining ground in this section. Linen has now become an all-season fabric. Even in festive seasons, linen prints and bright solid shirts have a good demand. Blended linen has made it easier on the pocket of the consumer.
UNIQLO, the Japanese global apparel retailer, announced that it will open its first store in New Delhi on Friday, October 4. The new store, which marks the company’s launch in India, is located in Ambience Mall Vasant Kunj and promises to be a beautiful window to showcase LifeWear and promote the brand.
“The growth in Indian fashion and lifestyle market has given us a major impetus to the footwear industry. From a basic need-based industry, it has become an evolving fashion and style category. As a brand we have started bringing more exclusive and limited edition products which earlier would probably not work in India. Democratically speaking, we target all fitness enthusiasts, but it is usually the motivated youth who are our biggest growth promoters. We expect stronger pick up from the Tier II and III cities as people have more expendable income and are more aware of their options in these areas,” says Sehgal.
Made-to-Measure fashion, once a prerogative of well-heeled style connoisseurs, is fast becoming a growing trend among professional men around the world. Propelled by the gaining penchant for exclusive details, individualised fashion preferences and a desire to stand out in the crowd, made-to-measure fashion has today been impelled to the street level making it accessible to everyone developing their personal brand. “Made-to-Measure has become an international craze in the recent years especially among the Italian brands.
Shah says till recently, there was no one doing marketing for renting clothes in India. There were small local shops from where one could source costumes, but no one was renting designer pieces at all. Since then there has been a sharp rise in the rental business due to increased awareness by several companies vying for consumers in the same space.
Commenting on the launch of Brune & Bareskin’s first store, Tabby Bhatia, Founder, Brune & Bareskin said, “Being our own hometown, Jalandhar has always been our first priority to start our offline journey. This city has given us a lot and we decided to return their love by opening the first store here. We are elated as these have been the most exciting few months for us. After our recent big project with BCCI for World Cup, the energy to set up our first store has been amazing, and we hope to continue this momentum.”
As the market develops we can expect to see more sportswear brands looking to incorporate functionality more typical of traditional underwear into their sports bra off ering. Although this requires investment, added functionality offers both a point of difference in an increasingly competitive market and allows for a more premium price positioning.
The Stylease either buys apparels straightaway or ties-up with owners of high-end garments on a profit-sharing model, where the owner receives 30 to 50 percent of the rent of each garment. It also has its own in-house label, Stylease Exclusive that rents one-of-a-kind exclusive garments. The average price point is between Rs 4,500 to Rs 6,500 for a 4-day rental.
Rent It BAE offers a plethora of brands and designer labels at 10 to 15 percent of the retail price. The product offering includes westerns, ethnics and accessories. It caters to on-demand rentals [4-days or more] and monthly fashion subscriptions. It partners with designers and customers who own A-list designer labels and share rental revenues with them. Its key clients comprise of men, women, media houses, photographers, make-up artists, bloggers, tourists, NRIs, etc.
The women’s trousers category is a relatively small category in the overall women’s fashion segment, contributing about 1 percent to the overall women’s apparel market, but is expected to grow at a CAGR of ~9 percent for the next decade to reach a market size of Rs 3,689 crore by 2027. The key drivers behind such high growth rate are increase in number of working women, changing lifestyle and fashion awareness, higher spending patterns, etc.
The growth of the sportswear category in India can be better understood by co-analysing it with the key changes in the general ecosystem of the country. Changing lifestyles, higher disposable incomes, home grown brands bringing contemporary international fashion to Indian stores and well known international brands setting up business in India, etc., a profusion of factors have culminated to give impetus to the changing fashion sensibilities of the Indian populace. This changing fashion sense coupled with affordable prices has pushed the market for almost all fashion segments in the recent past.
He further says, “Millennials are keen on hitting the gym, sports and fitness and since they are aware of various shoe categories, we need to cater to them accurately. We also help build this awareness by leaning on advertisements as well as on the prowess of bloggers who send information out to the public. We believe that building visibility and reaching out to the consumer is very important and we do that by holding previews of our collections by inviting lifestyle and sports bloggers to visit our warehouses and experience first hand the products we create. Such interactions then reach the consumer through the reviews that the bloggers put up and help in building a brand connect.”
Dievee is one of the very few sustainable brands in the space. We believe in fairtrade and we sell only organic cotton for our yoga range. Even in the accessories space, we offer hand-woven mats made of natural material which are really appreciated by serious yoga followers. I think sustainability and yoga go hand-in-hand and unsustainably produced yoga wear is a disservice to yoga itself.
Success of manufacturers and brands in Indian trousers market shall depend on their ability to off er innovative products at right price points and their ability to expand their reach beyond the metros and big cities. It is due to the growing formal wear market that many start-ups have started catering to this segment by providing customized tailoring the formal wear
According to a report by Technavio Research, in the past decade, yoga has gained significant popularity globally, especially in North America, as a form of fitness activity. The popularity of yoga is continuously increasing, especially in the US and Canada. People are opting for yoga and meditation due to multiple reasons, including stress relief, increased flexibility, general fitness, and overall health development. This increasing awareness has influenced the sales of yoga apparel, yoga equipment, and accessories worldwide.