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adidas Originals, the pioneering sportswear brand for the streets, announces the launch of its first company-owned Originals store in Gurugram’s fashion hub – the Ambience Mall over an exciting launch week.
The brand has always strived to elevate product experience and create ground-breaking, immersive moments for consumers and key street style enthusiasts. In keeping with the brand’s key focus to offer innovation, consumer centricity and brand familiarization in the street style space, the new adidas Originals store launch at Ambience Mall witnessed unmatched hype and enthusiasm as excited consumers visited the new hood to shop the latest drops from their favourite brand.
An array of activities and special launch offers that spread over a week to ensure everyone got a fair chance while maintaining all rules of social distancing, got the customers excited to visit the store. To kick-start the opening, every customer shopping at the store till 1st April 2021 got the chance to participate in a raffle and win exciting merchandise. Additionally the long weekend from 2nd to 4th April 2021 weekend also witnessed the celebration of the launch of the iconic Stan Smith sneaker in its sustainable avatar, dropping in the coolest Disney & Marvel characters on the shoe who led the brand’s eco-conscious narrative. The new store got every Originals’ fan, fashion lover, shopper and consumer at the mall kicked up as they shopped the latest collection in full glory.
The city’s metropolitan vibe is artistically captured by an intricate art piece that incorporates the interesting union of Gurugram’s modern skyline fused with a vibrant neon logo, making it the most Instagram-able corner at the store. The store also features a line drawn map of the Gurugram city adding a touch of local flavor.
To strengthen the brand’s commitment to #EndPlasticUse, adidas Originals is encouraging each customer walking in to the new store to shred a plastic bottle and get an exclusive QR Code which to scan and avail exciting rewards.
Spread over 3,573 sq. ft., the new adidas Originals store is set to be the one-stop destination for sneakerheads, street style enthusiasts, fashion forward millennials and Gen-Z. The store gives each streetwear fan the access to the brand’s most exclusive drops, coolest collaborations like the Yeezy, exclusive collaborations with Sean Wotherspoon, Pharrell Williams, Beyonce, Disney and more global creators, along with crowd-favourite classics turned sustainable Stan Smiths, along many more innovative product stories.
With the launch of this new exclusive adidas Originals store in India’s millennium city, the brand aims to further propel the sneaker culture and street style fashion game in the National Capital Region to an all new level.
Store Address: G-43 Ground Floor, Ambience Mall, Gurugram-122010
Flipkart on the launch of Wrangler 20X. The brand will be available exclusively on Flipkart and is designed for young, trend-aware digital citizens who aspire to buy Wrangler but are also looking for a more affordable value proposition. We look forward to working with Flipkart to make this a successful sub-brand of Wrangler,” comments Krishna Dorai, General Manager, Wrangler.
What are your plans for exploring new markets in India?GSN: We have a lot of plans in the pipeline to get the brand to the next level. Above all, we are keen on launching EBOs in tier -II and -III cities pan India, about 50 EBOs in the next 5 years. Also, we plan to launch ourselves in about 200 SISs and 2,500 MBOs in the next 2 to 3 years.
• Blockchain applications also can help fashion companies who license their trademarks or designs in tracking the sales and working out the royalty payments. Similarly, it enables design houses to document design process steps and thus having the organic evidence of ownership on the designs.
“Skechers is a brand for the world,” said Michael Greenberg, President of Skechers. “Our product is stylish, affordable, comfortable for every age – and it’s resonating with billions of consumers, thanks to our retail presence and growing investment in areas like China. We sell in more than 170 countries through our extensive network of distributors and joint ventures, and we have many more opportunities to build our retail store business even further and expand our global presence for years to come.”
“The ability to convert international runway trends into viable commercial concept is our key strength. To achieve that we follow a unique design process which not only looks at runway trends but also adapt the trends as per Indian market and consumer needs. We refer to forecasting sites at a later stage just to validate our findings, whereas most of the brands are depended on forecast sites and their outcomes make brands look similar to each other,” states Kabeer Kodaniyil.
The company sells through direct sales channels including their exclusive brand e-store (www.clovia.com); partner websites including Myntra, Jabong, Flipkart and Amazon among others and also through offline retail outlets. About 60 percent of their revenue pie is from Tier II and tier III cities. Clovia has 12 exclusive stores and 50+ multi-brand stores across India, all of which are profitable to the business.
Ajay Pradhan, Marketing Manager, The Woolmark Company, India says, “The Woolmark Company is looking at innovative ways to showcase the versatility of the Merino wool fibre and this collaboration with Neeman’s allows us to do exactly that. Merino wool is the world’s most revolutionary natural fibre that’s trans-seasonal, breathable and has a variety of eco-credentials, making it the perfect addition to your wardrobe be it in the form of luxury apparel or innovative. We cannot wait for consumers to try them and experience the natural benefits and versatility of Merino wool.”
“We have recently opened one store in Punjab, in keeping with our goal of focusing more on North India. Delhi-NCR and Uttar Pradesh will be our next focus markets. So far, we had restricted ourselves to the Western market, and we are strong in Pune. We also have a very strong presence in the South. The East is a market which we will be exploring a little late.”
Reiterating on the push being received from the online channel, Indranath Sengupta, Head of Retail, Kompanero says, “Online retail plays a major role in giving a push to women accessories in India. Higher disposable incomes and increased exposure due to various e-commerce platforms have led to the increase in demand for more and more accessories.”
Billionaire Mukesh Ambani-led Reliance Industries has raised its stake in luxury apparel firms Future101 Design and Genesis Colors to strengthen its foothold in retail industry.Reliance said the acquisitions will help it to strengthen its foothold in the retail industry and support its long-term strategy to enhance its value in the industry
“Easybuy was created with a very unique proposition. It is the only ‘compact family format’ in India that offers trendy fashion for the entire family – including footwear and accessories – under one roof, in 5000 sq. ft. of retail space. The prices offered by us are lower by anywhere between 20- 25 percent from nearest competition. So, in a nutshell, our USP is ‘providing intrendstyles at delightful prices with high productivity’” says Aiyer.
A few years ago, accessories were something which were reserved only for a wealthy, but today, walk into any department store and the accessory section is filled to the brim with outfit add-ons that appeal to those with jazzy tastes, to those who are looking at something subtle, and of course at a price that is pocket friendly.
Puma Shuffle provides both a great visual and gastronomical treat for the audience. Much like the vibe of the place, the menu curated for Puma Shuffle is new age, vibrant and refreshing. On offer is a medley of cuisines from different corners of the world, including a few local favourites, that makes one keep coming back for more. In keeping with the theme of the space, the bar is hooked up with a mechanical pulley system used to elevate the wrought iron lighting at the facade. Here, an array of fun cocktails are created by expert mixologists.